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Authors Who Lead - Learn about writing books from bestselling authors and leaders


Apr 11, 2019

Cameron Herold is the CEO Whisperer. He is the Founder of COO Alliance, where he helps people, who are 2nd in command, deliver value to the organization. He's the former COO of 1-800-GOT-JUNK? and took that company from $2 million to $106 million in just 6 years. Cameron has written books such as Double Double, Vivid Vision, The Miracle Morning for Entrepreneurs (co-written with Hal Elrod) and Meetings Suck. Today, he talks about his book Free PR: How to Get Chased by the Press without Hiring a PR Firm.



What We Discuss with Cameron Herold:

  • What got him to write a book and writing in his voice
  • His book writing process
  • Dealing with academic struggles and insecurity
  • The power of sharing stories
  • The need for transforming today’s traditional education system
  • Cameron’s leap into the entrepreneurial world
  • How to not be stuck in the system
  • The evolution of entrepreneurship
  • The birth of the book Free PR and how it came about
  • The media climate today
  • How you can keep people talking about you
  • Empowering kids to cold call to get over fear and rejection



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